The NASCAR driver with the fastest career growth is Toni Breidinger.
She has also competed in just three of the top three NASCAR series (all of which have been in the truck series this season), and in 45 career ARCA Series starts, she has not won a single race.
Breidinger, a 24-year-old Hillsborough, California native, has won 19 USAC races in her career, which is a record for a woman. In addition, she is a Victoria’s Secret model.
.@ToniBreidinger is already catching attention from Cup Series sponsors and becoming a social media powerhouse despite not running full-time in @NASCAR yet.
🔲 This year she is No. 1 in NASCAR in engagements + social value on @Instagram, per @Zoomph.
📰: https://t.co/07y4tFsw9V pic.twitter.com/L1J4Duz2DR
— Adam Stern (@A_S12) August 10, 2023
New : Toni Breidinger for VS pic.twitter.com/fiXTamf6bW
— Victoria's Secret (@vsactu) September 13, 2022
She has become a very valuable prospect in the sport thanks to her good looks and driving ability.
View this post on InstagramView this post on Instagram
NASCAR Cup Series sponsors have already expressed interest in Breidinger, according to Adam Stern of Sports Business Journal. That’s despite the fact that there are only three Truck Series stars and none who have competed in the Xfinity Series.
finished p6 at Pocono. rebounded from a late race incident. car was a rocket wish we had a few more laps to see what else we could do! pic.twitter.com/tFG8nLvIhd
— Toni Breidinger (@ToniBreidinger) July 22, 2023
“(Agent Alvina) Roman said that she’s had sponsors in the Cup Series tell her that they want to sponsor Breidinger in 2025 but can’t do anything yet due to having exclusive team deals already locked in,” Stern reports. “She declined to reveal the brands. Breidinger competed earlier this year for the Toyota-affiliated Tricon Garage, but her plans for 2024 are not yet clear.”
qualified p6 @PoconoRaceway. let’s go places #teamtoyota pic.twitter.com/BbwR7nP5u3
— Toni Breidinger (@ToniBreidinger) July 21, 2023
View this post on Instagram View this post on Instagram“Social media is where young athletes tend to drive value for partners these days, and the quality of Breidinger’s slickly produced content rivals or exceeds that of many full-time drivers in NASCAR’s top series,” Stern states. “She works with freelance videographer Tyler Cresser on her social video content. On social media, she’s turned into a genuine powerhouse — particularly on the buzzy, youthful platforms Instagram, TikTok and Snapchat. While she only has about 32,000 followers on X (the former Twitter), she has 736,000 followers on Instagram, the second most of any active NASCAR driver behind another woman, Hailie Deegan…”
started in the back of the field and finished p17. learned so much throughout the race. felt better every lap out there. thank you @tricongarage @toyotaracing @victoriassecret @raisingcanes for giving me another shot. pic.twitter.com/MNHYbN2QaL
— Toni Breidinger (@ToniBreidinger) June 24, 2023
View this post on Instagram— Toni Breidinger (@ToniBreidinger) July 14, 2023
To her credit, Breidinger has performed admirably in each of her three Truck Series outings. She has completed every race, which Truck Series fans will attest is not always simple, and twice she has been in the top 20.
It’s possible that NASCAR will discover a new star soon. Fans should also become familiar with Toni Breidinger’s name.
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